Marking its 25th year, ADB’s Accountability Mechanism (AM) sought to communicate its history, achievements, and future direction during the ADB AGM. The milestone offered an opportunity to showcase AM’s role in promoting accountability and sustainable development through engaging, human-focused storytelling.
ASSIST developed an interactive scrollytelling web page to highlight AM’s 25-year journey, designing layouts, graphic assets, banner artwork, and coding in line with ADB’s visual guidelines. We also recorded and edited audio and video content, coached interviewees, and finalized materials to enhance the storytelling experience and ensure high-quality outputs.
The web page effectively conveyed AM’s mission and achievements, bringing the stories of beneficiaries and staff to life. Its interactive, human-centered design helped users see that AM goes beyond compliance to foster meaningful, inclusive development. The project reinforced perceptions of AM as transparent, accountable, and impactful, leaving audiences with a deeper appreciation of its contributions over 25 years.
, 