The Beauty for a Better Life (BFBL) project in partnership with L’Oréal Vietnam continues to empower
underprivileged rural women through skills training on beauty services and basic finance, as well as small-scale business management. Notwithstanding the restrictions brought about by the pandemic, the project was able to produce qualified hairdressers to address gender inequality in the Vietnamese workforce.

To date, Dien Bien Province has graduated its second batch of 24, and Batch 3 commences with 50 new participants. In Thanh Hoa Province, another successful batch of 21 graduated, and 14 more still are ready to become certified beauticians over in Ha Giang Province (Bac Quang District).

Thanks to the success of the BFBL project and the great work done by both the organizers and the aspiring beauticians, L’Oréal Vietnam has invited ASSIST to run a new project on training e-commerce skills that is aimed at improving the lives of 7,000 vulnerable young people in Vietnam.

Read more about the impact of the BFBL project through these testimonials shared by our beneficiaries.

“I had a chance to attend a very meaningful training program. I did not expect that it could be so methodical and effective. I feel very lucky for this opportunity as after 5 months of training, I am now confident enough to open my own hair salon.” – Ms. Duong Hanh, Training Center at Thanh Hoa Province

“I want to learn hairdressing so I registered for this training program right after finishing my high school. In my local area, there are only a few hair salons and they are all opened by people from different provinces. Through this program, I want to return to my area and open my own small hair salon to provide beauty services for my local people.” – Ms. Thung Thi Hang, Training Center at Dien Bien Province

This article is published in the October-December 2021 issue of the ASSIST Now Newsletter.