The Role of Communication Strategies in Organizational Commitment

The technical phrase “organizational communication” refers to the ways in which employees communicate and exchange information with one another, clients, and customers. It is a subset of the larger discipline of communication theory, which aims to examine and comprehend the ways in which people, animals, and even plants communicate with one another.

Any organization’s management strategy must include effective communication. Effective communication is essential for efficient management, regardless of the goal—informing staff members about new policies, being prepared to face a weather emergency, ensuring employee safety, or learning about their perspectives. For an organization to succeed, communication with its stakeholders, workers, and constituency as well as the community at large requires well-thought-out policies and methods. Increasing organizational commitment requires open and transparent communication channels. Employees are more likely to develop a sense of connection and loyalty to the company when they believe their opinions are acknowledged and heard. 

Moreover, transparent and trusting relationships inside the company are fostered by effective communication.  Employees are more likely to trust their leaders and the company as a whole when they see that information is being provided honestly and freely. A key component of corporate commitment is trust since it fosters psychological stability and safety. By routinely disclosing information about the performance, objectives, and challenges of the company, organizations can promote trust. 

Finally, opportunities for staff development and advancement should be incorporated into communication strategies. Employee commitment and engagement are higher when employees feel that their employer is interested in both their professional and personal growth. To enable workers to advance their careers and realize their full potential, employers should offer regular feedback and helpful criticism. Furthermore, providing employees with career progression possibilities, mentorship relationships, and training and development programs shows that the organization cares about professional development and can greatly increase their commitment to the company.

An effective organizational communication strategy would make the company’s aims and objectives known to each and every employee. It would then facilitate the preservation and bolstering of ties between workers, clients, and customers. It can also help increase overall corporate efficiency by promoting the orderly flow of information between employees who require it and those who have important knowledge.

Employees are key stakeholders for an organization as they interact directly with customers and represent the entire company. ASSIST Asia is here to acknowledge the strategic relevance of the workforce, and implement communication strategies to keep employees abreast of organizational challenges.


Managing organizational communication: USC Online mcm degree. USC Online Communication Degree. (2019, December 11).

Hogarty, S. (2022, October 25). The importance of Organizational Communication. Ideas.

Ma, Y. (2022, June 22). Role of communication strategies in organizational commitment, mediating role of faculty engagement: Evidence from English language teachers. Frontiers in psychology.


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