Creative Development Expert for ASEAN Capital Markets Forum (ACMF)
The Need
As part of the implementation of a technical assistance project by ADB, one of the milestone activities remained the development of a communication strategy for the ASEAN Capital Market Forum, with a specific recommendation to communicate initiatives within ASEAN and internationally.
Intervention
The project required the consultant to work closely with the ACMF Communications Team and ACMF Working Group in increasing the top-of-mind recall by profiling ASEAN capital markets in a consistent brand image and look-and-feel across various channels and media.
Our Output/Impact
ASSIST through its creative development expert developed a standard brand image/corporate identity guidelines for marketing collaterals, print and online, refreshed and revamped the website, and supported ACMF’s direction through constant support and guidance from a creative standpoint.
Beyond one-time execution, ASSIST Creativelab has been working with the ACMF for the last 3 years consistently in various support activities from a creative and technical standpoint.
