With poverty rates exponentially rising, forming a large nexus of social issues, the scale of such calls for collaboration and coordination of various stakeholders. Thus, the Country Partnership Framework (CPF) was created to eradicate extreme poverty and foster prosperity that is both inclusive and sustainable. The ongoing dialogue between the World Bank Group and stakeholders-government, civil society, media, academia, the private sector, and others—is a critical aspect to achieve such objectives. In light of this, the World Bank will be holding multi-stakeholder consultations for CPF in the Philippines.
To aid in promoting World Bank’s Country Partnership Framework in the Philippines, ASSIST CreativeLab developed a digital campaign, social media materials, as well as supporting offline collaterals to aid in the World Bank’s campaign in raising awareness on CPF in the Philippines.
The design and development of numerous publication materials make up the digital campaign project. This includes explainer videos, social media cards, and offline collaterals. The hashtag #KayaYanBayan – and a tagline: “mag-usap tayo para sa pag-unlad” was disseminated as well to encourage the public to participate in the conversation. These were used by the World Bank during their university visits within the Philippines to increase awareness of CPF.